Meme culture has broken through into the mainstream, and if project teams are still using old playbooks to squeeze Gen Z, that's genuinely outdated.
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Put plainly, marketing strategies need a complete overhaul, otherwise burning more money is just wasting it.
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Those in the know get it—whoever masters meme culture first will capture the traffic dividend jackpot, latecomers just get the leftovers.
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I'd like to see which exchange can actually make community culture work with some creativity. Everything feels forced right now.
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Young people's money is easy to make but hard to keep happy. The moment aesthetics shift, sentiment flips. Project teams need something genuinely authentic.
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The path from TikTok to crypto has already been tried by plenty, but the real question is whether you can retain users. Most just see one wave of traffic roll in and out.
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If some meme coin actually goes from cultural meme to top exchange listing, I'd need to study that playbook and figure out how to arbitrage it. There might actually be something there.
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Gen Z eats this stuff up, but the risks are huge too. Once hype dies down, the project dies with it. I've seen it happen too many times.
毎年この時期になると、友達の輪はあのネタで埋まり、参加しているのはほぼZ世代の声です。抖音（Douyin）、小红书（Xiaohongshu）でも話題になっています。
想像してみてください、もしある文化的なネタがソーシャルメディアからある大手取引所に火がつき、その取引所のコミュニティ文化から逆にWeb2の議論熱を再燃させることができたら、Z世代の暗号エコシステムへの関心を引く新しい角度になるでしょうか？コンテンツは自ら語り、ユーザーも自ら道を見つけるようになるでしょう。
ただ正直なところ、多くの外部の人々はこの世代の考え方を本当に理解できていません。若者の美学や伝播の論理は全く異なります。