Shark Tank’s Kevin O’Leary adds Bitcoin to his investing app

Kevin O’Leary’s Beanstox has launched ETF investing in Bitcoin (IBIT) and gold (IAU) that are regulated and allow users to gain exposure to the assets without requiring the use of cryptocurrency wallets or physical storage of the asset.

Beanstox customers can now invest as little as $20 through the app, which already allows for access to personalized ETF portfolios in stocks and bonds.

Key takeaway

• Kevin O’Leary’s Beanstox adds Bitcoin (IBIT) & Gold (IAU) ETFs.
• Start investing from just $20, no wallets or storage needed.
• O’Leary says exposure offers key diversification benefits

The new self-directed option adds a layer to their investment options by allowing clients to include Bitcoin and gold in their mix, as well as automated investing features designed to keep clients growing over time.

More news:

• CFTC clears path for Americans to trade on foreign crypto platforms
• U.S. hits Russian crypto exchange with sanctions and bounty
• Here’s how high JPMorgan thinks Bitcoin can go by year-end

Kevin O’Leary, the chairman and co-owner of Beanstox, referred to his own portfolio, which he indicated is more than 10% in Bitcoin and crypto-related assets, and about 5% in gold.

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Learn More Powered by Money.com - Yahoo may earn commission from the links above. “By investing in Bitcoin and Gold using ETFs in a Beanstox account, investors could benefit from additional diversification," O’Leary said.

Related: What is Bitcoin mining? Explained

“Using ETFs for Bitcoin and Gold in a Beanstox account decreases the need for wallets, keys, or the physical storage of any assets when invested in,” O’Leary emphasized that the ETF structure eliminates the need for wallets, keys, or physical storage.

Beanstox CEO Connor O’Brien said that in inflationary and uncertain times, Bitcoin and gold can behave in a way that differs from many traditional assets, making them feasible alternative diversifiers. “We’re making it possible for clients to do this easily, and without needing to be experts,” O’Brien said.

Beanstox Premium Subscribers can now access the iShares Bitcoin Trust (IBIT) and iShares Gold Trust (IAU) without any trading commissions or other fees.

This story was originally reported by TheStreet on Aug 28, 2025, where it first appeared in the MARKETS section. Add TheStreet as a Preferred Source by clicking here.

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