Pump.fun Live Streaming Craze: Can the attention economy combined with decentralization disrupt Kick and Twitch?

The live streaming wave has recently surged in the encryption field, with Pump.fun allowing creators to directly convert "attention" into on-chain tokens and earnings, freeing them from being passively reliant on advertisements or platform revenue sharing. This model, which combines attention economy with disintermediation, not only challenges giants like Twitch, Kick, and Rumble but may also reshape the entire business logic of the live streaming industry.

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Attention is an asset: Pump.fun disrupts the traditional live streaming framework

The founder of the cryptocurrency analysis platform DYOR, Hitesh Malviya, pointed out that on platforms like Kick, Twitch, and even YouTube, due to reasons such as platform revenue sharing and algorithm imbalance, over 90% of live streamers are unable to obtain stable income, and even many top streamers have an income ceiling.

At this time, the difference with Pump is that the audience, while watching the live broadcast, is not just enjoying the spectacle, but can become a community of shared interests by purchasing "anchor tokens." This instant feedback breaks the outdated model of traditional live streaming that relies on advertising, subscriptions, and revenue sharing:

Attention brings trading volume, which immediately converts into creator fees. This is a tighter flywheel with fewer tiers between creators and revenue.

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From exciting moments to Token: How can viral traffic be monetized?

He also listed one by one the successful cases on Pump, which can be said to be endless:

Streamer Coin: A streamer shared revenue with small creators, and the token's market value once soared to 22 million dollars.

Bagwork: Became an internet sensation due to a "viral slap video", earning $150,000 in just two days.

Feed The People (FTP): Donate income to the homeless, establishing trust and community through transparent on-chain records.

These cases reveal a new formula: viral segments trigger a surge in trading volume, allowing creators to gain instant revenue and produce more content. At this point, attention is no longer just fleeting traffic, but an asset that can be tokenized and traded.

Starting from the reasons for the rise of live streaming: How do streamers gain market favor?

Hitesh also pointed out that many creators choose to livestream not just for making money, but because livestreaming brings companionship, identity recognition, and emotional outlets. In this regard, Pump.fun has provided value feedback supported by tokens.

In facing how to gain the favor of the audience, he emphasized: "If you continuously produce quality content and demonstrate a clean Token distribution, you can achieve deeper liquidity and better exposure."

Consistent scheduling, clear and engaging content, regular incentive activities, fair distribution mechanisms, and active community management. When your live streaming content becomes a story that people are willing to trade, it can survive in the long run.

What is the next wave of livestreamer IP after NFTs?

A few years ago, NFTs allowed many unknown artists to thrive, and now Pump may replicate this effect in the live streaming space. Unlike one-time digital artworks, Hitesh believes that live streaming content is continuous and can be traded in real-time, making its market size and impact unprecedented.

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Pump provides services including the issuance and circulation of Tokens, real-time profit sharing, community co-creation, etc., allowing creators to monetize their content at any time. Just as NFTs enabled thousands of artists to turn zero income into annual earnings of tens of thousands of dollars within a year, Pump is expected to offer the same turnaround opportunity for the 7.3 million monthly active streamers on Twitch.

Future Trends: Audience Migration Brings Intense Competition

Looking ahead, as live streamers begin to publicly reveal that their on-chain earnings far exceed those of traditional platforms, Hitesh believes this will trigger a wave of migration among creators. Audiences will follow creators, and liquidity will flow in accordingly.

On the other hand, traders will also enter the market, speculating through "attention information" such as the inflow speed of wallets, the spread speed of viral clips, and the structure of Token holders, and even creating more tracking tools and dashboards.

He admitted that this is a high-intensity game: "Creators need to continuously produce impactful videos and stories, while traders must track on-chain wallets and community dynamics in real-time. The market will reward the most invested and focused players."

This article Pump.fun live streaming craze: Can the attention economy combined with decentralization disrupt Kick and Twitch? First appeared in On-chain News ABMedia.