The users of the global unsecured consumer credit market are the fattened lamb of modern finance — slow, foolish and innumerate.
As unsecured consumer credit shifts on to stablecoin rails, the mechanics will change, and there is room for new players to claim a share of the slaughter.
The dominant form of unsecured borrowing in the United States is the credit card: a ubiquitous, liquid, and instantly accessible line of credit that allows consumers to borrow at the point of purchase without posting collateral. Outstanding credit card debt has grown steadily and is now roughly $1.21 trillion
The last major disruption in credit card lending came in the 1990s, when Capital One introduced risk-based pricing, a breakthrough that reshaped consumer credit. Since then, despite the rise of neobanks and fintechs, the structure of the credit card industry has remained largely unchanged.
But stablecoins and onchain credit protocols introduce a new foundation: programmable money, transparent markets, and real-time funding. Together, they could finally break the cycle, reimagining how credit is originated, financed, and repaid in a digital, borderless economy.
This approach enables real-time liquidity, transparent funding, and automatic repayment, reducing counterparty risk and eliminating many of the manual processes that still underpin consumer credit today.
For decades, the consumer credit market has relied on deposits and securitization to fund lending at scale. Banks and card issuers bundle thousands of receivables into asset-backed securities (ABS) and sell them to institutional investors. This structure has provided deep liquidity, but also introduced complexity and opacity.
Buy Now, Pay Later lenders such as Affirm and Afterpay have already demonstrated how underwriting can evolve. Instead of granting a general credit line, they underwrite each purchase at the point of sale, treating a $10,000 couch differently from a $200 pair of sneakers.
Such programmability opens the door to more efficient allocation of capital, better rates for consumers, and a global marketplace for unsecured consumer credit, one that is open, transparent, and instantly auditable.

Reimagining unsecured lending for the onchain era is not just a matter of porting credit products to blockchain, it requires rebuilding the entire credit infrastructure from the ground up. In addition to issuers and processors, the traditional lending ecosystem depends on a complex web of intermediaries:
Stablecoin cards have already bridged the gap between fiat and onchain spending. Lending protocols and tokenized money market funds have redefined saving and yield. Bringing unsecured credit onchain completes the triangle, enabling consumers to borrow seamlessly, while investors fund credit transparently, all powered by open financial infrastructure.





