How to Collect Your Official The Weeknd Souvenir NFT?

I recently attended The Weeknd’s After Hours Til Dawn Tour and let me tell you - it was mind-blowing. But what’s even more interesting is how they’re pushing this Web3 stuff down our throats. Not that I’m complaining… entirely.

The After Hours Til Dawn Tour is apparently the first global concert series to incorporate Web3 technologies. They’re giving away these “Souvenir NFTs” to ticket holders (with some location restrictions, of course - typical corporate nonsense).

These digital trinkets supposedly let fans create an “official digital record” of their attendance. They’re dangling signed merchandise access and exclusive invite-only events as bait. Pretty clever way to lure skeptics like me into the crypto world, I must say.

I was suspicious at first - aren’t NFTs just overpriced JPEGs that crashed last year? But I admit I was curious enough to claim mine.

How to Get Your NFT

If you’ve got tickets to one of The Weeknd’s shows in places like Barcelona, Rio, Mexico City, or any of the other 18 cities they’ve listed, here’s what you do:

1. Wait for Ticketmaster to email you a link and NFT code. They send these in batches, so don’t panic if you haven’t received yours yet.

2. Click “Login/Register” to access your account. No account? You’ll need to create one and verify your identity. At least there’s no extra fee for this part.

3. The NFT code should auto-fill. Accept the terms (like anyone reads those) and click “Retrieve NFT.”

4. Voilà! Your NFT appears instantly. You can share it on social media if you’re into that kind of flexing.

5. To view your NFT, click “View my NFT portfolio.” You’ll need identity verification first if you haven’t done it.

Note: Each account gets only one Souvenir NFT while supplies last. If you bought multiple tickets, you could give the extra codes to other fans. How generous of them to let us share what we paid for!

What’s the Deal with These NFTs Anyway?

For crypto newbies (like I was), NFTs are supposedly “unique digital assets” that can’t be replaced by identical objects. In plain English: digital collectibles with a certificate of authenticity.

These Souvenir NFTs are basically the 21st-century version of ticket stubs or concert stickers. I kept my physical ticket stubs for decades, but now they want us to collect digital ones? Times change, I guess.

The Weeknd claims, “The second part of our world tour will be amazing. Fans have been very excited, and it’s also thanks to the support of this marketplace that our shows are so successful.” Yeah, sure, it’s the crypto partnership that’s making your shows successful, not your music…

They’ve created this “educational portal” offering free content about crypto for beginners. How thoughtful. But let’s be real - it’s all about getting more users on their platform. I checked it out anyway because, well, free stuff.

Collect your NFT, they say. Learn about crypto, they insist. But remember - these NFTs aren’t regulated in most countries. Convenient, isn’t it?

I’m still not convinced this isn’t all just a fancy marketing ploy, but I’ve got my digital souvenir now. Will it be worth anything in the future? Probably not. But at least I can say I was there when artists started selling us digital memories of experiences we actually paid for.