Setting effective KPIs across different market cycles? Here's what actually matters:

When markets heat up and FOMO kicks in, Discovery metrics become your early warning system—track what's getting attention before it explodes. But when things cool down and volume dries up? That's when you pivot. Quality indicators and Repeat Attention patterns reveal the real signal through the noise.

The trick isn't picking one metric—it's knowing which lens to use when market sentiment shifts.