Building a human data network requires rethinking what matters most. Rather than chasing short-term user growth through one-time rewards, the focus should be on cultivating genuine, ongoing relationships with actual users who find real utility in the platform.

This approach to identity infrastructure puts people at the center. It's not about extracting value from user data, but creating systems where individuals maintain control and derive meaningful benefits from their participation. When users genuinely integrate identity solutions into their daily workflows, that's when authentic network effects emerge.

The distinction is crucial: projects built on temporary incentives tend to see users disappear once rewards dry up. In contrast, platforms anchored on delivering core utility and respecting user agency foster communities that sustain themselves organically. That's the foundation for scaling a human-centered data network—one where participation flows from genuine value creation rather than artificial mechanics.