# ما

Listing PHA on Bithumb actually happened on March 20, 2026, and its impact was very clear. Here's the full analysis:
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## What happened?
Bithumb, one of South Korea's largest exchanges, announced the listing of the **PHA/KRW** (pair), and trading began on March 20, 2026, at 3 PM (UTC+9).
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## Immediate price impact
The jump was **+33%** on the day of the announcement, with the price surpassing **0.0434 USD**. Today, PHA is trading at **-0.0397 USD**, with a **+13.6%** increase in 24 hours, and **+19.1%** over the week — meaning part of the listing gains are still retained.
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## Why does