Binance Announces $10M Lombard (BARD) Airdrop and Spot Listing for BNB Holders

Key Takeaways:

• Binance launches its 41st HODLer Airdrop with Lombard (BARD) tokens worth $10M
• BARD trading begins Sept. 18 with available pairs USDT, USDC, BNB, FDUSD, and TRY
• 225M BARD (22.5% of supply) will be in circulation at launch on BNB Chain and Ethereum

Binance is rewarding BNB holders again, this time with a high-flying airdrop of Lombard (BARD), a full-stack infrastructure project that aims to bring Bitcoin functionality on chain. Users who staked BNB to Simple Earn or On-Chain Yields between Sept. 9 and Sept. 12 are automatically qualified for the giveaway, which will airdrop 10 million BARD – around $10 million at launch – straight to spot wallets.

Lombard (BARD) Lands on Binance Spotlight

The 41st project on Binance’s HODLer Airdrops page, Lombard defines itself as a cross-chain infrastructure platform that is focused on enriching Bitcoin’s on-chain use cases. Binance will list BARD spot trading on Sept. 18 at 11:00 UTC, with USDT, USDC, BNB, FDUSD, and TRY pairs.

Deposits start Sept. 17 at 12:00 UTC, giving users a window to deposit tokens before trading begins. Withdrawals will follow after liquidity is established. Binance confirmed a zero listing fee for BARD and assigned it the seed tag, which means higher volatility but high potential for growth.

The airdropped quantity is equivalent to 1% of BARD’s 1 billion-token supply. A further 10 million tokens are reserved for marketing initiatives six months down the line, pointing to Binance’s strategy for long-term exposure.

Read more: Binance Airdrops 15 Million ZKC as Boundless Joins Trading on Sept 15

Circulating supply at launch: 225 million BARD—22.5% of total supply—will be in circulation on day one, providing immediate liquidity on major stablecoin and BNB pairs.

Smart Contracts:

• BNB Smart Chain: 0xd23a186a78c0b3b805505e5f8ea4083295ef9f3a
• Ethereum: 0xf0DB65D17e30a966C2ae6A21f6BBA71cea6e9754

HODLer Airdrops: How It Works

HODLer Airdrops incentivizes loyal BNB holders with retroactive balance snapshots. Instead of relying on active trading or staking, one qualifies by holding BNB in Simple Earn or On-Chain Yields products.

Eligibility Process:

• Subscribe BNB to Simple Earn (flexible or locked) or On-Chain Yields.
• Hourly snapshots are taken by Binance within the eligibility window to calculate average holdings.
• Rewards appear in users’ spot accounts within 24 hours of the airdrop announcement.

The protocol is simple to join and is gas cost-saving, making it ideal for passive investors looking to be exposed to new initiatives.

Read More: Binance and Franklin Templeton Join Forces on $1.6 Trillion Push into Tokenized Assets

The Role of Lombard in the Crypto World

On-Chain Utility is Increased

Lombard seeks to link Bitcoin with decentralized finance by making its full-stack infrastructure available to developers. Analysts indicate that the integration of BTC functionality into smart-contract worlds can unlock liquidity in a way that is equivalent to wrapped Bitcoin (wBTC) but with greater cross-chain flexibility.

Institutional adoption of Bitcoin Layer-2 solutions has grown exponentially in 2025, with the need for companies to seek yield and faster settlement. Lombard is seeking to meet that demand with a scalable solution that natively supports BNB Smart Chain and also Ethereum from day one.