YZY Token: A Depth Analysis from Celebrity Effect to Market Reality

Famous rapper Kanye West (Kanye West, abbreviated as Ye) launched the YZY Token on the Solana blockchain, which was initially promoted as the native token of the financial ecosystem "YZY MONEY" built on an encryption track.

After the Token was launched, its price experienced an astonishing roller-coaster market in a very short time, but it also sparked huge controversies due to high centralization control and suspicions of insider trading.

YZY Token Overview

YZY Token is a Meme coin promoted by Kanye West and was officially launched on August 21, 2025. Its official website describes it as a currency that powers transactions within "YZY MONEY," which is a "financial system built on encryption tracks."

The project also claims to plan to launch a payment application called Ye Pay, which supports merchants in accepting credit card and encryption payments, with fees lower than traditional platforms. In addition, the project plans to issue YZY debit cards, allowing consumers to directly use encryption.

Price Fluctuations and Market Performance of YZY Token

The market performance of YZY Token can be described as "epic" volatility, fully reflecting the characteristics of high-risk meme coins:

1. Rapid Surge and Crash: Within just 40 minutes after its release, the market value of YZY skyrocketed to 3 billion dollars, with the price briefly exceeding 3.16 dollars. However, the good times didn't last long, as the price quickly fell back, dropping to a low of 0.77 dollars, with a single-day decline of up to 74%. As of August 26, 2025, its price hovers around 0.5592 dollars.
2. Recent Trading Situation: According to data from Gate.io, from the end of August to the beginning of September, YZY continued to show high volatility. For example, on September 1st, a certain smart wallet achieved an astonishing return of +2275% by trading YZY. It is important to note that the token's micro market cap (MC $196K) and thin liquidity (only $63K) can easily lead to drastic price fluctuations.
3. Gate Exchange Listing: YZY was listed on Gate Exchange on August 23, providing the YZY/USDT trading pair, which gives more traders early access to this Token but also increases its market volatility.

| Date (Date) | Open (Open) | High (High) | Low (Low) | Close (Close) | Volume (Volume) | | ------------- | ------------- | ------------- | ------------ | --------------- | ---------------- | | 2025-08-26 | $0.5560 | $0.5796 | $0.5442 | $0.5592 | $36.90M | | 2025-08-25 | $0.6844 | $0.6865 | $0.5454 | $0.5560 | $40.84M | | 2025-08-24 | $0.6938 | $0.7207 | $0.6712 | $0.6844 | $37.94M | | 2025-08-23 | $0.7008 | $0.7504 | $0.6605 | $0.6937 | $41.64M | | 2025-08-22 | $0.8298 | $0.8457 | $0.6451 | $0.7008 | $118.29M | | 2025-08-21 | $2.81 | $3.16 | $0.7729 | $0.8300 | $1.03B |

Technical Features and Token Economics

YZY Token has some notable features and controversies in its token design and economic model:

1. Token Distribution: According to official information, the tokenomics distribution of YZY is as follows:

• 20% for public offering
• 10% for building liquidity pool
• 30% belongs to Yeezy Investments LLC (locked for 3 months, released linearly over 24 months)
• 20% allocated to the team (locked for 6 months, released linearly over 24 months)
• 20% reserved for the ecological development fund (locked for 12 months, released linearly over 24 months)

2. Controversy of the liquidity pool: The project party only injected YZY Token when initializing the liquidity pool, without pairing it with stablecoins such as USDC. This means that developers can sell tokens at any time by modifying the liquidity of the pool, which can have a huge impact on the price.
3. A large amount of tokens is concentrated internally: ChainCatcher's data shows that up to 94% of the token supply is held by insiders. One multi-signature wallet once controlled 87% of the token supply, which was later distributed to multiple wallets.

Controversies and Risks

Since its launch, YZY Token has been accompanied by numerous controversies and risk warnings:

1. Insider trading and early positioning: On-chain analysis reveals that several "internal wallets" had prepared funds and made large purchases immediately before the Token was officially launched. It is estimated that up to 94% of the Token supply is controlled by insiders, which severely deviates from the principles of decentralization.
2. Potential price manipulation by the project party: The project party subsequently added 30 million YZY (approximately 34 million USD) to the liquidity pool and set a price range of 3.1716 USD to 4.4929 USD. Once the price exceeds 3.1716 USD, the project party will begin to earn transaction fees and gradually sell YZY for USDC; if the price exceeds 4.4929 USD, all 30 million YZY will be sold. This lays the groundwork for a significant sell-off by the project party.
3. High Volatility and High Risk: The low liquidity and micro market cap of YZY Token make its price highly susceptible to large trades. Many early participants quickly took profits, leading to a price crash and leaving a large number of ordinary investors with significant losses.

Considerations for Investing in YZY Token

If you are considering investing in YZY Token, here are some key points to keep in mind:

1. Do Your Own Research (DYOR): Before investing in any cryptocurrency, especially meme coins like YZY, it is crucial to thoroughly research the project's background, team, token economics, and potential risks.
2. Understanding Volatility: Meme coins are known for their dramatic price fluctuations. YZY is no exception, and its low liquidity exacerbates this volatility. Only invest funds that you are willing to lose entirely.
3. Pay attention to liquidity: Note the liquidity depth of the Token. Shallow depth means that even relatively small buy and sell orders can cause significant price fluctuations.
4. Beware of imitation coins and scams: The fame of Kanye West may lead to the emergence of counterfeit tokens or scam projects. Be sure to confirm that you are interacting with the correct contract address through official channels.
5. Consider the long-term prospects: Think about the long-term practical value of the YZY beyond beyond meme label. It remains to be seen whether the claimed payment ecosystem Ye Pay and the YZY card will truly materialize and gain adoption.

Future Outlook

The future of YZY Token is filled with uncertainty. Whether its claimed payment application Ye Pay and debit card YZY Card can successfully land and bring actual utility is key to determining whether it can shake off the pure meme coin label.

Given its highly centralized token distribution, the project's strong control over liquidity, and significant price volatility, it may be a wiser choice for most investors to remain cautiously observant.