Repost the original title “Morph: Taking the First Shot at Consumer-Grade Public Chains, Why Does It Have the Opportunity to Become a Super Gateway?”

First, from the perspective of industry cycle, why is the consumer-grade public chain a must-have in this cycle?

In the past few rounds of the crypto cycle, from DeFi Summer to the NFT frenzy, and then to the great leap forward in infrastructure and the explosion of MEME narrative, the industry has been constantly innovating. But now, the increasingly rich infrastructure is sharply contrasting with the shrinking liquidity and slowing user growth, making this structural contradiction the biggest dilemma in the current industry. Especially in the public chain race, the dominant narrative logic used to be: ‘faster TPS + lower gas fees + more DeFi applications.’ However, as the technological gap narrows and innovation converges, the model of solely relying on ‘speculating on new public chains’ is accelerating its ineffectiveness, with speculative momentum declining and real demand shifting. In simpler terms, people no longer want ‘faster casinos,’ but rather want ‘chains that are affordable to use.’ In this context, new-generation public chains such as Morph, with consumer scenarios at their core, are becoming the inevitable products of industry cycle evolution. There are two deep driving logics here: macro structural changes, where Web3 as the next-generation internet infrastructure must transition from purely financial attributes to accommodating broader demands such as real consumption, social, and content. On a micro evolutionary trend, the industry’s traffic logic must be rebuilt, and the future growth engine must be experience-driven natural traffic, i.e., daily high-frequency scenarios where users are willing to stay and consume. To support such a transformation, traditional finance-oriented public chains (such as those overly focused on DeFi) are naturally unsuitable, and consumer-grade public chains will become new traffic entry points and experience bases. Morph may be positioned at the right place of this turning point in the cycle.

Two, Morph: The Technological and Strategic Disruption of Consumer-Grade Public Chains

1. Core technical advantages: Balancing performance and security

On the whole architecture, not much redundant description, in short, similar to other public chains, mainly used for the consensus and execution of the sequencer for state validation proof mechanism, and data availability. On top of that, the project has some of its own innovations and optimizations.

Mixed Rollup innovation (Optimistic + ZK), Morph has pioneered the mechanism of Optimistic zkEVM + Responsive Validity Proof (RVP), combining the low cost of Optimistic Rollup with the high security of ZK Rollup, greatly reducing the challenge window, improving withdrawal speed, and reducing overall costs.

Decentralized orderer, overall no longer relies on a single point sorting center, completely alleviating the traditional Layer2’s biggest pain points, MEV monopoly and transaction censorship, ensuring the fairness and high availability of transaction processing.

Modular architecture: supports independent upgrading and evolution of different modules, and can flexibly adapt to more new extension requirements in the future, such as EIP-4844, SP1 zkVM, ensuring Morph’s long-term technical evolution capability.

From a technical perspective, the overall construction logic of Morph is not a single breakthrough, but a systematic integration innovation, ensuring the three aspects of performance, security, and experience.

2. Strategic positioning advantage: Extension from trading to life

With ‘consumer scenarios’ as the core, Morph is not simply a chain that talks about ‘TPS’ or ‘DeFi,’ but is clearly positioned as the infrastructure for ‘on-chain consumer applications’ (entertainment, social, lifestyle). The directions that Morph focuses on - on-chain content, on-chain social, on-chain entertainment, on-chain payments, etc., are all scenarios that can truly activate the daily needs of hundreds of millions of users, not just financial speculation cycles.

Combining strong resources and traffic with platforms such as Bitget to form potential synergies, sharing users, brands, and channels, accelerating the introduction of real users and the cold start of the ecosystem. In fact, for such projects, in the early stages, traffic barriers are extremely important, and public chains with stable and efficient traffic inflow will be more easily able to build early ecological momentum.

More than just U card, building the Alipay of Web3, product + brand strength continues to increase

With the strong endorsement of Bitget and Singapore’s first-tier card issuer DCS, the Morph black card quickly detonated heated discussions in the industry as soon as it was launched, setting off extensive discussions within Web3 and successfully breaking the circle with the Web2 consumer financial system. Although there is still some controversy at the level of operational details, there is almost a consensus on one point: Morph black card, as a consumer-level product of “on-chain + off-chain integration”, has preliminarily verified that there is a broad real demand for high-frequency connections between on-chain financial services and real life. Behind this is Morph’s in-depth thinking and compliance layout for long-term strategy. Although it is similar to the traditional “U card” on the surface, in essence, it has gone beyond the attributes of a tool and is more like a Web3 entry-level infrastructure connecting the on-chain financial account system, off-chain consumer rights, and compliant clearing network. Morph Black Card is issued by DCS, a local licensed bank in Singapore, and has completed the whole process of card network integration, product structure review, KYC, AML certification and risk control audit under the supervision of MAS (Monetary Authority of Singapore). In addition, Morph does not position the black card only as a “card swiping tool”, but introduces a complete system of rights and interests that can only be enjoyed by high-end credit cards in the Web2 world, which not only makes the black card itself scarce, but also reflects Morph’s in-depth thinking about the “consumer-grade entrance”: let the on-chain identity become a certificate to enjoy a distinguished experience in the real world, and make crypto assets truly become a “credit asset” that can be used daily. Morph’s painstaking adoption of this strategy reflects that the core appeal of the project as a whole for long-term development is not to take advantage of the hot wind to make a wave of money, but more to consider building a compliant, secure, convenient, and globally available system from the entire underlying strategy.

4. The underlying account system supports the ecological closed loop. Issuing cards is not the end, but the beginning.

The Morph Black Card is not an isolated financial product, but more deeply, it is part of the entire Morph account system. This account system not only supports card issuance and payment functions but will also become the core infrastructure for building Web3 finance, identity, points, and membership systems in the future: it not only supports linking on-chain accounts with off-chain identities but also supports functions such as encrypted asset storage, exchange, and finance, similar to a Web3 version of ‘Alipay’; in addition, it can also embed more Web3 applications and third-party financial tools, realizing an open financial ecosystem. Based on this, Morph is constructing a system where ‘accounts are financial gateways’: each card, each account, is not just a payment tool, but also the core identity hub linking various Web3 services (consumption, transactions, finance, social interactions).

Three, potential challenges and long-term value of Morph

Although consumption and applications are recognized as the next growth curve in the industry, the cold start difficulty and operational requirements far exceed protocols like Defi. Firstly, from a risk perspective, there are future challenges in terms of landing cycle, industry competition, etc., that need to be continuously overcome.

Challenge 1: The landing of consumer scenarios requires continuous and solid operation. The previous controversy over the benefits of Morph Black Card and Platinum Card is actually a microcosm of the operational challenges. It not only tests the project’s understanding of the ‘card’ itself but also the effective design of user experience. The essence of the product still belongs to the category of ‘consumer financial services.’ Users not only focus on benefits and user experience but also make medium- to long-term choices based on factors such as service continuity, safety, and compliance. Although the Black Card has opened up some space, the project still needs to truly make users willing to use it naturally in daily experiences and continue user education.

Challenge 2: Intensified competition requires faster and more effective brand building and ecosystem construction. With Gate pioneering the narrative window of “consumer-grade public chains,” it is foreseeable that more L2, and even some new types of L1, will quickly follow suit, laying out the chain’s consumer market. Some high TPS public chains have already begun to focus on the “content ecosystem” layout, and Ethereum’s Rollup series may also join the competition for consumer narratives in the future. In this context, how to establish the brand and initial ecosystem before the narrative is fully rolled in will directly determine Gate’s position in the industry competition. This not only requires clarity on “what it is,” but also making users “enjoy using it.” Although the cold start cycle of consumer-grade public chains is long and the operational requirements are very high, from Gate’s current technological architecture, strategic layout to resource coordination capabilities, it has multiple potentials to go through early pains and move towards the next growth curve:

Value 1: The on-chain monetization of consumer applications is a long-term trend, and Morph’s positioning has a high degree of scarcity.

In the context of the industry gradually shifting towards stock competition, it is extremely rare to truly connect the on-chain applications with users’ daily consumption scenes. From the demand side, Web3 users are no longer satisfied with DeFi speculation, but expect the chain to carry real, continuous, and high-frequency life experiences, such as payment, social, and entertainment content consumption. From the supply side, most L1 and L2 are still focused on native financial applications (DEX, lending) and short-term narratives (such as MEME). Projects that truly focus on on-chain consumption experience and have the ability to land are very few. As a pioneer in consumer-grade public chains, Morph is expected to seize the minds of users in the next 2-3 years and establish a scarce positioning of “on-chain daily consumption entry”.

Value 2: Morph technology has extremely strong scalability and can adapt to more narrative changes in the future

Thanks to its modular design and hybrid Rollup architecture, Morph can adapt very flexibly to industry evolution in the future. For example, with the advancement of sharding technology, Morph can quickly reduce data availability costs. By promoting decentralization through Sequencer, it can build a lower-level infrastructure with higher security and resistance to censorship. In the future, it can also be compatible with more on-chain consumer applications, such as on-chain advertising, on-chain subscription services, and other new fields. In general, Morph is not a public chain bound by a single technical framework, but an open platform that can dynamically evolve and evolve synchronously with the industry, with long-term technical vitality.

Value 3: The advantages of resources and capital are obvious, with long-term potential for resource synergy.

Setting aside all recent public opinion influences, in the medium to long term, Morph has the flow, channels, and brand resources of strong platforms such as Bitget, which can continuously inject users and funds into the on-chain consumption ecosystem; in the future, it is expected to connect the on-chain and off-chain consumption loop, forming a unique user barrier; at the capital level, Morph has received strategic investments from multiple first-tier funds, providing solid resource guarantees for subsequent ecological support and application incubation.

Value 4: The account system is the foundation of the super entrance, and the system’s moat is strong.

The core of Morph is not about “how many cards are issued”, but about building a super entrance through the account system behind the card, which can carry asset management, identity binding, on-chain payment, points, and even Web3 social. In the future, all users’ on-chain behaviors can expand into diverse scenarios such as finance, lending, payment, and membership in the account system. This will be the fundamental infrastructure threshold for all consumer-level applications to grow. Therefore, Morph’s black card is not an isolated product, but an important part of its construction of “accounts as financial hubs”. In the long run, this system is the underlying moat that truly sets it apart from other Layer2 projects.

4. Summary: Morph, expected to become the super entrance of the on-chain life infrastructure

From the current industry trends, we need to acknowledge that Web3 is undergoing a profound switch in underlying logic, transitioning the industry from asset speculation to real consumption; from financial leverage to life experience evolution; from pure on-chain overlay to on-chain + off-chain integration transformation. In this trend, Morph has provided a complete systematic answer in terms of technology, strategy, and resource synergy. Despite its recent unfavorable public opinion, looking at the longer term, if it can steadily promote application landing, quickly complete cold start, and gradually expand the scale of real users, then the long-term value of Morph will not only be a public chain, but also the next-generation on-chain life infrastructure, and may even become the Alipay, WeChat, or even super entrance of the Web3 world.

Overall, as a consumer-grade public chain with a clear positioning, solid technology, and strategic foresight, Morph has indeed hit an important point in the industry’s narrative transformation. The key to whether Morph can truly realize this potential in the future depends on its operational capabilities, its ability to occupy users’ minds, and its continuous construction of an ecosystem moat. From an investment research perspective, if the keyword of the previous cycle was ‘protocol depth,’ then the keyword of the next cycle is ‘experience breadth.’ And what Morph is trying to connect is the entire user lifecycle path of ‘assets-identity-consumption-credit.’ We need to acknowledge that in a new era of bidding farewell to extensive growth and turning to refined operations, Morph is attempting to provide a closer answer to the future real picture, not just speculation on the chain. And perhaps this path is the necessary route for Web3 to truly move towards the mainstream and truly change the world. If you believe that the future of Web3 is about life and widespread adoption, then Morph is worth continuous attention.

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