DDC Enterprise Raises $124M to Expand Bitcoin Holdings

DDC Enterprise Limited, a U.S.-listed company, has raised $124 million through a new stock sale to boost its Bitcoin investment strategy.

Each Class A share was priced at $10 — 16% higher than the company’s closing price on October 7, 2025. This price also matches DDC’s 15-day average trading price, showing strong investor support for its Bitcoin-focused shift.

Key Backers and Founder Participation

Two leading alternative asset managers, the Pegasus Fund (managed by PAG) and Mulana Investment Management, spearheaded the funding round. Additional participation came from OKG Financial Services Limited, which operates under its parent company, OKG Technology Holdings Limited.

Expanding the Bitcoin Treasury Strategy

DDC has stated that the newly raised funds will directly support its Bitcoin treasury initiative. The company believes that holding Bitcoin as a strategic asset will enhance its financial resilience and position it at the forefront of corporate cryptocurrency adoption.

At present, DDC holds 1,058 Bitcoin in its treasury. However, the firm has set an ambitious target to accumulate 10,000 Bitcoin by the end of 2025.

According to company executives, this move reflects a growing institutional belief that Bitcoin can serve as a “digital reserve,” comparable to traditional stores of value such as gold.

Despite its growing engagement with digital assets, DDC continues to describe itself as a global Asian food platform, maintaining its traditional business operations while integrating digital assets into its capital strategy.

Advisory and Market Context

Meanwhile, Maxim Group LLC served as the exclusive financial advisor for the financing round.

Notably, the move aligns with broader market enthusiasm as Bitcoin trades near record levels. The cryptocurrency hit a new all-time high of $126,180 on October 6, 2025.

At the time of writing, Bitcoin was trading at $122,628, down 1.6% on the day but 5% higher than a week ago.