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On-chain MEME Token Launch Platform Analysis: From Pump.fun to Emerging Competitors
On-chain MEME Token Launch Platform Analysis
The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.
Functionality of the Launch Platform
The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.
MEME Launch Platform Development Record
The emergence and maturation of the MEME launch platform
The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral spread over due diligence or investor protection.
Since mid-2024, Pump.fun has gained significant attention, despite the most competitive alternatives only holding a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.
MEME Rise of New Competitors in the Launch Platform
By late April 2025, the competitive landscape of on-chain MEME launch platforms began to shift. New entrants like LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.
According to the data, Pump.fun's market share fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun have significantly higher graduation rates of 4.41% and 1.45%, respectively.
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MEME Token drives May on-chain activity rebound
In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity of the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% since the beginning of this month, with the MEME segment being considered the main contributor to this growth.
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Top Projects
Pump.fun
Pump.fun has established itself as the largest MEME launch platform on Solana, taking full advantage of Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.
As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME tokens through a no-code interface tailored for non-technical users.
Mechanism:
On Pump.fun, the Token launch process is fully automated. The platform uses a supply-and-demand-driven joint curve pricing model and excludes the pre-sale phase, effectively reducing early arbitrage risks.
Once the market value of the token reaches $69,000, the token will automatically be listed on the exchange and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.
This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.
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LaunchLab
LaunchLab utilizes a mechanism similar to Pump.fun, employing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, which supports seamless third-party integrations and highly customizable issuance configurations, providing flexibility for developers seeking tailored Token issuance solutions.
Mechanism:
Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms.
Highly customizable: LaunchLab further refines its launch framework by offering two different modes:
JustSendIt Mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.
LaunchLab mode: supports custom parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock settings.
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Believe
Believe, formerly known as Clout, is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak nearing 5,000 and a maximum market share reaching 13.6%.
Mechanism:
The launch of Believe's Token adopts a socially-driven issuance model, allowing users to deploy tokens on-chain by simply posting tweets with specific tags on social media through its "X Trigger" mechanism. The entire process is automatically executed through backend services.
The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and alleviates early manipulation.
Once the market value of the Token exceeds $100,000, it will be automatically listed on the trading platform. Developers are incentivized by sharing 1% of the total transaction fees.
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Boop.Fun
Boop.Fun is a MEME Token launch platform.
Mechanism:
Boop.Fun integrates the core mechanisms of other platforms and offers two issuance methods: creating tokens directly through the platform, or triggering on-chain deployment by posting tweets with specific tags on social media.
The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders are rewarded proportionally based on their Token holdings, encouraging long-term participation. In addition, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's trading fee revenue, thereby establishing a multi-tiered reward structure.
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Conclusion
For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that can effectively address the current market challenges. Pump.fun remains the leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.
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Key Challenges Facing the Launch Platform for MEME Token
Currently, the MEME launch platform faces two fundamental challenges:
User protection mechanism: The platform must mitigate user losses by addressing project quality and transaction fairness. This requires the implementation of a robust project screening mechanism and anti-bot measures.
Multi-chain deployment capability: Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but it also brings technical obstacles such as cross-chain security, data consistency, and fragmentation of user experience.
Looking ahead, those MEME launch platforms that can address the core challenges mentioned above or introduce innovative mechanisms to reshape user and developer incentives are expected to stand out in the ever-evolving on-chain launch landscape.
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