The Web3 Live Streaming Sector Welcomes New Changes

The well-known token launch platform in the cryptocurrency circle has restarted its live streaming function, bringing new opportunities and challenges to the Web3 live streaming track. This move not only validates the importance of live streaming in the Web3 field but also further broadens the development space for the entire industry.

The Impact of Long-Term Window Periods

In November 2024, the platform combined token issuance with live streaming for the first time, generating immense buzz. However, due to insufficient content risk control, the live streaming feature was forced offline. This incident provided the industry with a first glimpse into the potential and imaginative space of Web3 live streaming.

In the past year, the emerging platform Sidekick has rapidly risen, completing its ecological cold start and token issuance, becoming an important player in this track.

The Market Impact of Restarting Live Streaming

As one of the most influential token launch platforms in the cryptocurrency space, the restart of its live streaming function once again proves the importance of live streaming to the Web3 ecosystem. This move not only did not threaten existing competitors but instead expanded the overall market size of the sector. With the industry pie growing, leading players are expected to gain more market share.

Differentiated Competition Strategy

Currently, there are two main differentiated competitive models in the market:

1. Use live streaming as a catalyst for token issuance, primarily serving the token issuance process.
2. Use live streaming as a content carrier to provide diversified content services.

The former's live content is more inclined towards emotional agitation, while the latter focuses on the richness of content, including diverse topics such as investment research, blockchain games, online tutorials, and more.

The Evolution of Web3 Content Platforms

The Web3 industry, due to its specificity, requires a live streaming platform that aligns with its characteristics. Traditional live streaming platforms have high compliance requirements for the crypto sector, and their monetization models are not suitable for the Web3 ecosystem. Currently, Twitter serves as the main gathering place for the crypto community, primarily focusing on text and image content. However, the market still needs a platform dedicated to video content to become the next user gathering place after Twitter.

Conclusion

The Web3 live streaming sector has immense potential, capable of accommodating the coexistence of multiple differentiated competitive platforms. Different platforms can choose varying positioning and service models based on their own advantages, collectively promoting the prosperous development of the Web3 live streaming ecosystem.