Caitlyn Jenner launches $Jenner: The new phenomenon of celebrity tokens on Solana

Caitlyn Jenner, a prominent figure of the famous fam Kardashian, has launched her eponymous token $Jenner on the Solana blockchain on the 27th, joining the growing trend of celebrity-backed memecoins in the crypto ecosystem.

Who is Caitlyn Jenner?

Previously known as Bruce Jenner, she is an Olympic gold medalist and a television personality with significant media influence. After her gender transition, Jenner has maintained a notable public presence, amassing over 3.3 million followers on the X platform.

Launch and promotion on social media

At 4 AM on the 27th, Jenner posted on his X account a photograph alongside former President Donald Trump accompanied by the message "Make America Great Again... We love cryptocurrencies". This post served as a launchpad for his memecoin $Jenner on the Solana blockchain, including a direct link for the token acquisition and mentioning various influential accounts in the crypto sector.

Explosive performance in the market

The token $Jenner experienced a rapid growth, reaching a market capitalization of over 7.8 million dollars in just one hour after its launch. In the first 24 hours, the token recorded an astonishing increase of 29.659%, with a circulating market capitalization that approached 15 million dollars.

Context of the celebrity token market

This launch is part of a growing trend of celebrity-backed tokens in the Solana ecosystem during 2025. According to market data, the Solana blockchain has become the preferred platform for these launches due to its low transaction costs and speed.

The appearance of $Jenner follows the pattern of other celebrity tokens that have shown high initial volatility, characterized by rapid price increases followed by significant corrections, a typical behavior in the memecoin segment within the cryptocurrency market.