What are the Best Brokers to Start Investing in 2025?

The investment landscape in Brazil experiences significant transformation in 2025. Democratization of access, driven by innovative digital platforms, continuously attracts new participants to the market. For those starting this journey, the key question naturally arises: which are the best brokerages available today?

In this guide, we explore eight institutions that stand out for their differentiated value propositions, from intuitive technology to sophisticated product offerings. Each caters to specific investor profiles, enabling choices aligned with personal goals.

The Investment Market in Transformation

The reality of 2025 shows impressive numbers: 18 million new investors entered the market according to B3 data, a movement fueled by three main factors.

First, financial education has gained ground. Approximately 70% of users of investment apps utilize integrated tutorials, reducing entry barriers. Second, fee competition has intensified: digital platforms now charge costs up to 80% lower than traditional institutions. Finally, asset diversification has become accessible to all—cryptocurrencies, global ETFs, sustainable bonds, and thematic funds move out of niche markets.

Given this context, recognizing which are the best brokerages for your specific needs becomes an important decision.

Eight Highlighted Solutions

1. Nubank Investments: Digital Experience First

Nubank has established itself as a pioneer in the Brazilian digital banking segment, and its brokerage—formerly known as Easynvest, now Nu Investe—follows this DNA. The institution improved its offering in 2025, integrating new asset classes into its ecosystem.

Main features: Leadership in digital experience, with integration of cryptocurrencies and thematic ETFs ( sustainability, technology). Offers CDB at 220% of the CDI, fractional shares, access to Bitcoin and real estate funds without management fees.

Operations: Zero brokerage for trades under R$1,000. Free Pix withdrawals. The differential is the AI assistant integrated into the app, providing personalized recommendations based on risk profile.

Ideal for those valuing simplified navigation and primarily investing via smartphone.

2. XP Investments: Reach and Strategic Partnerships

XP Investments has gained prominence through extensive media coverage and continuous modernization investments. With 6.2 million clients, it maintains dominance in trading volume.

Main features: Access to 12 global exchanges, cryptocurrency staking, and private pension products. The platform offers brokerage starting at R$1.90 for Brazilian stocks and ETFs with no management fee in the first year.

Technological edge: The XP Future platform allows investment simulations in virtual reality, an innovative feature for practical education. Exclusive partnerships with Nasdaq expand access to international markets.

Suitable for investors seeking broad market access and sophisticated educational tools.

3. Toro Investments: Solidarity with a Focus on Day Trading

Operating since 2010 and part of the Santander group, Toro Investments has built a reputation for very low operational costs. Both the mobile version and browser access offer a practical interface and various features.

Main features: Completely free stock brokerage—unique in the market. Offers standard products with a special focus on day trading, facilitated by educational tools for beginners.

Fee structure: Free basic operations keep costs minimal. This setup makes the platform particularly attractive for beginners testing strategies.

Excellent choice for those wanting to test trades with minimal costs or explore day trading in a didactic way.

4. Rico Investments: Automation and Algorithms

Part of the XP Group, Rico Investments stands out for its investment robot proposals. Proprietary algorithms create recommended portfolios, democratizing automated management.

Main features: Portfolios built by algorithms according to risk profile. Day trading with a fixed fee of R$0.99. Zero brokerage for ETFs and index funds.

Exclusive tool: Rico Radar sends real-time alerts via WhatsApp, keeping investors informed without constant app access.

Targeted at busy investors who prefer automated strategies or personalized alerts.

5. Clear: Minimalism and Functionality

Part of the XP ecosystem but operating independently, Clear positions itself in the low-cost and simplified operations segment. Its proposal focuses on eliminating friction.

Main features: Fractional shares, access to cryptocurrencies via partnership with Mercado Bitcoin. Zero brokerage for all products—different revenue structure from traditional markets. Withdrawal fee: R$3.90.

Behavioral feature: Clear Zen mode blocks transactions after consecutive losses, preventing impulsive decisions during emotional volatility.

Suitable for beginners seeking to protect themselves from emotional decisions or who prefer operations with maximum transparency.

6. BTG Pactual Digital: Focus on Sustainability

BTG Pactual expanded its retail activity through a dedicated digital arm. The institution positions itself in the investment segment with an environmental and social purpose.

Main features: Green Treasury offering IPCA + 6%. Neutro carbon real estate funds and carbon credit offerings are among the options. Zero fee for investments below R$5,000.

Educational differential: BTG Educa program provides certification in personal finance, adding value beyond transactional products.

Ideal for investors concerned with environmental impact or seeking formal complementary education.

7. Órama: Education as a Pillar

Órama stands out for its focus on financial education. With over 150 free courses and live mentoring, it positions itself as an integrated learning platform within the transactional environment.

Main features: Multi-market funds, LCI/LCA with daily liquidity, and real estate crowdfunding. Zero fee for initial investments. Performance fee: 10% on gains.

Entry program: Órama Start offers R$100 for initial investments, reducing financial entry barriers.

Recommended for those who value continuous learning and peer community dialogue.

8. MiTrade: Operational Simplicity

MiTrade maintains a straightforward proposition: accessibility even for beginners. Offers educational materials prior to real capital at risk, reducing initial anxiety.

Main features: Global brokerage with over 500 assets—Bitcoin, Ethereum, commodity contracts. Spread from 0.03%. Zero deposit fees via Pix, democratizing access to initial capital.

Practice tool: An integrated simulator allows risk-free operations before real trading, ideal for practical learning.

Suitable for those wanting to explore global markets and cryptocurrencies in a safe testing environment.

Which Brokerage to Choose?

The choice among which are the best brokerages depends on personal variables: trading volume, types of assets of interest, fee tolerance, preference for integrated education or strategy automation.

Beginner investor favoring mobile interface? Nubank offers the best experience. Looking for broad access to global markets? XP Investments leads in variety. Want to test trades at zero cost? Toro offers free brokerage.

The conclusion is not about the “absolute best brokerage” but about the “best brokerage for your specific scenario.” It is recommended to evaluate the options presented, testing platforms through demo accounts when available, before committing capital.

The market in 2025 offers abundant choices—clear advantage for beginners compared to a decade ago.