The NFT space has become saturated with extraction tactics. Project after project launches secondary, tertiary, even quaternary collections—each designed to squeeze more value from holders' wallets. It's become almost predictable at this point.

Then you see something refreshingly different. Quirkies just dropped Quirkids—and here's the kicker: it's completely free for existing holders. No gatekeeping, no hidden fees. Holders simply unlock access to a kid-friendly version of their NFT, expanding the IP far beyond just a profile picture or digital collectible. It actually gives the collection utility and narrative expansion.

This kind of approach transforms how people think about NFT ecosystems. Instead of rinse-and-repeat collection fatigue, you're building actual community value and longevity.