When doing a project or making money, it is essential to adopt a start-with-the-end mindset: where is the ultimate source of profit? What steps are taken in between to reach that point?

Therefore, the only things to do are 1. proactively generate profit for yourself 2. collect tolls along the way to profit.

Specifically in the crypto space, 1 corresponds to earning money by selling services, selling tokens to manipulate retail investors, or manipulating leveraged trading to cause liquidations; 2 corresponds to anti-rebate, trading fees, listing fees, promotion cx fees, etc.

From a business model perspective, understanding what makes the project profitable is more important than anything else, and this applies to both Web2 and Web3. So, projects that still try to make money with some irrelevant concepts are doomed to fail.