Monetizing on TikTok in 2025: What you need to know to start earning

The transformation of TikTok into a revenue platform is an increasingly close reality for Brazilians. If you wonder “what is needed to monetize on TikTok?”, the answer is more accessible than it seems. From micro tasks to million-dollar contracts with brands, there are multiple ways to turn views into income — and this guide shows exactly what they are.

The basic requirements to monetize on TikTok

Before exploring the 15 ways to earn, it’s important to understand what needs to be aligned:

Essential criteria:

• Age (18+ years for most features)
• Verified or in good standing account
• Posting consistency
• Organic engagement

Good news? You don’t need to reach 1 million followers to start earning. There are strategies even with zero followers.

15 proven paths: From beginner to expert

Phase 1: For those starting (without mandatory followers)

1. Daily tasks and the rubies system

TikTok Bonus offers rewards for simple actions:

• Watching videos for a set time
• Sharing content
• Using internal coupons
• Posting with recommended music

Each action generates rubies, convertible into cash at a rate of R$ 1 for every 10,000 rubies. It’s quick, but the return is modest — ideal to supplement income.

2. Referral program (referral)

Inviting friends is one of the most direct ways:

• Each valid invite earns R$ 2 for you
• Your friend receives R$ 10 initial bonus
• If the invitee watches 30 minutes daily, you earn up to R$ 190 per week

During promotional periods, these amounts increase significantly.

3. Live streams with virtual gifts

Live broadcasts open the door to quick monetization:

• Minimum requirement: 16 years + 1,000 followers to go live
• 18+ to receive gifts (rubies and diamonds)
• Gifts are directly converted into real money

Loyal communities generate consistent revenue per live.

Phase 2: With 10,000 followers or more

4. Affiliate marketing

Promote products and earn commissions:

• Works with any brand
• Use personalized links in videos
• Combine with TikTok Shop to increase conversions
• Most profitable strategy for engaged audiences

5. Partnerships and sponsored content

Brands pay for visibility:

• Nano creators (up to 10k): R$ 100 to R$ 500 per video
• Micro creators (10k-100k): R$ 500 to R$ 2,500
• Mid-tier creators (100k-500k): R$ 2,500 to R$ 10,000

The hashtag #ad is mandatory. Niche, engagement rate, and authenticity are factors that multiply these values.

6. TikTok Creator Marketplace

Official platform connecting influencers with brands:

• Structured campaign proposals
• Contracts with predefined values
• Secure negotiation system

7. Create and sell your own products (TikTok Shop)

Integrated store allows:

• Direct product promotion
• Live demonstrations
• Sale links in videos
• Sellers who master commercial storytelling generate dozens of sales daily

Phase 3: With 100,000 views in 30 days

8. TikTok Creativity Program

Rewards high-performing videos:

• Minimum: 1 minute duration
• 100,000 views in the previous month
• Videos must be original
• Criteria: originality, retention, quality

This modality significantly supplements monthly income.

9. Creator Fund (Creator Fund)

Distribution of funds based on:

• Number of views
• Engagement rate
• Content quality

Similar requirements to the creativity program.

Phase 4: Advanced strategies

10. Sponsored content with brands (without marketplace)

Even outside the official platform:

• Brands seek profiles with well-defined niches
• Micro-influencers are highly valued
• Good engagement surpasses follower count

11. Selling consulting and account management

TikTok experts offer:

• Personalized growth strategies
• Content production for brands
• Community management
• Algorithm optimization

Growing demand from small businesses.

12. Services as a specialist (coach, designer, consultant)

Freelancers use TikTok as a funnel:

• Business consultants
• Graphic designers
• Educators
• Personal trainers

The platform functions as a generator of qualified leads.

13. “Dark” accounts (without showing face)

Specific niches do not require exposure:

• Mystery and horror
• Educational curiosities
• Niche news
• Creative edits and engaging narratives

Make money without showing your face.

14. Strategic collaborations

Partnerships with creators in the same area:

• Mutually increase reach
• Attract new audiences
• Strengthen credibility

15. Advanced commercial live streams

Structured broadcasts focused on sales:

• Product demonstrations
• Persuasive storytelling
• Real-time engagement
• Micro-influencers with loyal communities generate hundreds of sales daily

How much can you really earn

Earnings vary, but creators combining multiple sources (affiliates + TikTok Shop + Creator Rewards + partnerships) reach the highest potential:

Income range per followers (sponsored content):

• Up to 10k: R$ 100–R$ 500/video
• 10k–100k: R$ 500–R$ 2,500/video
• 100k–500k: R$ 2,500–R$ 10,000/video
• 500k–1M: R$ 10,000–R$ 25,000/video
• 1M+: over R$ 25,000/post

Factors that multiply income:

• Engagement rate (more valued than quantity)
• Chosen niche (finance, fashion, education, beauty)
• Editing quality
• Posting consistency

What is needed to monetize on TikTok: A practical growth guide

Profile Optimization

• Clear call-to-action in bio
• Single aggregator link
• Coherent visual identity
• Persuasive description

Posting consistency

Best times by day of the week:

• Monday: 5pm
• Tuesday: 10am–1pm
• Wednesday: 4pm–6pm
• Thursday: 7am–9am
• Friday: 4pm–6pm
• Saturday: 10am–7pm
• Sunday: 9am–12pm

Content Strategy

• Post 1–4 videos/day
• Use trending audios and trends
• Invest in quick editing and strong storytelling
• Strategic hashtags (niche + trend)
• The first 2 hours are critical for engagement

Data Analysis

TikTok Analytics provides:

• Retention rate per video
• Average viewing time
• Follower growth
• Traffic sources

Conclusion: The path to sustainable income

What is needed to monetize on TikTok boils down to: consistency, authenticity, and strategy. Beginners earn through tasks and referrals; intermediates profit from affiliates and sponsorships; advanced users master multiple sources.

The potential is real, but proportional to effort. Start with what’s within your reach, scale gradually, and watch TikTok turn from a hobby into a reliable income source.