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KOL engagement in crypto has hit a new low. The influence game that once dominated social media discourse around digital assets is losing its grip. Whether it's fatigue from overhyped projects, community skepticism, or simply market maturity kicking in—fewer people are hanging on every tweet from industry personalities. The shift reflects a broader trend: retail participants are becoming more independent in their research, less reliant on influencer narratives. Some attribute this to repeated boom-bust cycles that burned confidence. Others point to the rise of on-chain analytics and data-driven trading replacing the old hype machine. Either way, the crypto KOL era is visibly waning. What does this mean for projects banking on influencer promotion? Time to rethink strategy.