A founder of a major exchange recently revealed that his upcoming Chinese memoir might be titled "A Certain Life." Note, this is just a "possibility"—the book title isn't finalized yet and could change at any time. But the market only heard these three words.

And the result was quite dramatic.

A meme coin with the same name instantly shot to the top trending searches, with its price soaring to around $0.16. Although it later retreated to about $0.13 for profit-taking, this wave of market activity already demonstrated a phenomenon: the market is trading on imagination, not clarification.

The founder then issued a statement, clearly saying: the reason for the title is because "it has stickiness and can easily become a meme"; this book has nothing to do with any meme coin or token launch; he does not hold and will not hold any related tokens in the future; he reserves the right to change the title at the last moment.

It sounds airtight, but we all know—the market doesn't buy clarification; it only buys imagination.

What's more interesting is the second half. The book is expected to be released within 4 to 6 weeks, with both Chinese and English versions published simultaneously, through self-publishing; all proceeds will be donated to charity, and the founder openly states: "I'm not doing this to make money."

This creates an intriguing tension: on one side, the spirit of decentralization and meme culture; on the other, the perfect combination of celebrity effect, resonant book title, and trading target. This structure is inherently easy to ignite market sentiment.

So the question is: do you think this book title's hype is just a short-term flash in the pan, or will it become a long-term narrative that the market repeatedly consumes?